About TVA
Experienced legal judgement. Clear senior accountability.
TVA is a focused team of senior lawyers with backgrounds at leading City, international and elite US law firms. We provide flexible legal and commercial leadership to businesses and in-house teams through embedded support, retained engagements and defined projects.
- City, international and US firm experience
- 100+ transactions
- Embedded, retained, project
Why TVA exists
Senior legal capacity that flexes with the business.
Businesses are often offered two imperfect choices: instruct a traditional firm for every matter or add permanent headcount before the workload supports it. TVA provides a flexible alternative. Senior, commercially engaged legal support that can operate as part of the business or alongside an existing General Counsel and in-house team, scale around demand and bring in specialist counsel only where it adds value.
The team
How TVA works
Senior firm backgrounds
Our lawyers have trained and practised at leading City, international and elite US law firms, alongside in-house legal leadership.
Led, not delegated
Each engagement is led by an experienced senior lawyer, with additional expertise introduced only where it adds value.
Three ways to engage
Embedded and interim support, retained fractional leadership and defined projects such as transactions or contract programmes.
Continuity of context
TVA is built to retain knowledge of the business over time rather than relearn it matter by matter.
Founder
Matthew Rhys

Matthew is a solicitor of England and Wales with experience across venture capital, M&A, emerging companies, commercial contracts and in-house legal leadership. Before founding TVA, he practised at Cooley, one of the world's leading technology and venture capital law firms, and at TLT. His work has included more than 100 venture and corporate transactions for founders, investors and growth businesses.
He works with leadership teams and in-house lawyers as embedded and interim counsel, fractional General Counsel, transaction adviser and senior commercial lawyer. The role is not simply to identify legal risk. It is to help the business understand the issue, make a decision and get the work completed.
Professional information
Matthew Rhys is a solicitor of England and Wales regulated by the Solicitors Regulation Authority as an individual and is the only lawyer employed by Target Venture Advisory Ltd. Other lawyers are engaged by TVA as independent contractors to provide legal services. Target Venture Advisory Ltd is not an SRA-authorised law firm. Further information about regulatory status, insurance and complaints is available on the Regulatory Information page.
Speak directly with a senior TVA lawyer.
Tell us where work is slowing down, where risk is accumulating or what the next transaction demands. We will tell you candidly whether TVA is the right fit.